It’s not a soapbox, it’s a dinner party
Okay, that may sound a little dramatic but it’s not entirely incorrect. 2015 was the year where Google announced that mobile traffic overtook desktop, and it’s showing no signs of easing up as we roll into the New Year. With the leading search engine unveiling its mobile algorithm for the first time, it’s clear to see that they’re expecting this medium to continue growing exponentially, meaning that mobile-based content is what we should all be looking towards in order to make our marketing campaigns successful.