Southwest’s business model is based on streamlining its operations, which result in low fares and satisfied consumers. The airline takes several steps to save money and passes the saving to customers though low fares. It flies over 3100 short, “ point-to-point” trips in a day- shuttling more passengers per plane than any other airline.
we pride ourselves on our customer service.I
t has never served meals
flies over 3100 short and point to point trips in a day,
* fast turn around service
* unique boarding pass
* operate Boeing 737 for all its flight which simplifies the training proces for employees and save time and manpower,
* program to hedge fuel prices by purchasing options years in advance long term contract
* lighter planes as lighter planes use less fuel.
Southwest has mastered the low-price model and has the financial results to prove it. Why don't the other airline copy Southwest's model?
why the other airline don't copy the southwest's model?
Southwest uses humor to poke fun at itself and convey its warm friendly personality