most if not all pop culture icons extend their visibility beyond culture and into brands, which they sell via advertisements or products carrying their name. teenagers who see, for example, jay-z wearing his Rocawear label may then be influenced to wear that label. Beyond fostering a certain degree of commercialism, these brand have associations in and of themselves that tie into self-definition or social groups within a teenager is life. often, celebrity brands tie into an acceptance level among teenagers, such that some teenagers feel they must own a particular brand in order to be accepted. while not necessarily harmful, these sentiments can distract teenagers from key aspects of their development.