The firm’s opportunities are mainly based on technological changes. In the SWOT analysis model, opportunities are channels for business growth. The following are Google’s opportunities:
Tap more mobile users
Expand Google Fiber
Penetrate markets with consumer electronics
Google can exploit the current trend of increasing mobile device usage by offering mobile-friendly products. The company can also expand its Fiber coverage to generate more revenues for the business. In addition, the firm can boost its aggressiveness in offering consumer electronics, such as Google’s Nexus devices.