What are the 4 international business Strategies? (Global strategy, Multidomestic strategy,...and so on)
Explain each of them and identify which strategy had failed IKEA decades ago.
How did IKEA adapt its strategy?
Your team must find another multinational firm that failed to enter a foreign market, just like IKEA did, because of choosing wrong international business strategy.
What about 'Fisherman's Friends'? Which strategy do they use?