Next, the girls appear to use these pre existing group
stereotypes to develop stereotypes of stores. Thus, adolescent girls stereotypes a store based on their perception of the types of girls that shop there, and they tend
to transfer the image of the group onto the stores
where those groups shop. For example, girls in this
study consistently mentioned Abercrombie & Fitch
and Hot Topic as stores they associate with set peer
groups, as in the following quotes