Highlighting ideas
To make ideas attracted, one must 1) places the key word in the strategic position in a sentence, which is either the first word or the last word in a simple sentence; 2) place the key word (idea/fact) in the main clause in a complex sentence; 3) leverage key idea by using either uppercase or italic or boldface or underlining; 4) use contrast to float the key idea like jewels are placed in the dark-color velvet to appreciate their sparkles; 5) repeat ideas if necessary, and 6) lengthen the sentence if needed to between 15-20 words to draw conclusion and effective expression. However, remember that business expressions have to be simple, short and sharp; useless lengthened sentences or expression would bounce ill-effects unknowingly4