MotherNature.com sees its marketing efforts as a three-stage process. First, MotherNature.com will attract new prospective customers to its Website. As head of marketing, Steinberg is choosing among a myriad of possible outlets for finding prospective customers and for building a general awareness of MotherNature.com. His choices include a range of on-line and off-line approaches. Off-line approaches could include advertising (in a range of both local and national media), Special promotional events (that garner free press coverage), direct mail campaigns, and so on. approaches could include banner ads, online affiliates program, Online couponing, permission-based e-mail marketing, and so on.