In order to Chevy Volt to be a successful, the oil price should remain high as the price of Chevy Volt itself is considerably higher than the conventional car. Nevertheless, given the volatility of oil price combine with the nature of decision making which is comparatively slower than its rivals, this venture for GM can be costly as development of totally new technology requires huge investment. However, the cost of not pursuing this project may be the significant blow in company image and reputation, furthering reinforcing GM’s position as the old-fashioned car manufacture which plays considerable factor in chasing the younger buyer away from GM.