- Primary Product: Marketing Management Software – eLeads, eOffers, eLocator, eCampaign
- Founded: May 1998 by Greg Erman
- Erman previously owned Waypoint Software Corp, which he only owned for 4 months before selling
- The first employees of the company: Former employees of other start-up companies of this sort, and/or recommended to Erman by the venture capitalists; Nancy Benovich-Gilby, John Mandel, Charlie Everett, David Tiu, and Bob Hiss