I found the Barista print campaign you submitted for Best of August interesting.
Liked the illustration.
If I interpret it correctly, the souls that need awakening are the passive people in the background, not the active people in the foreground.
Would the idea be clearer and stronger if we reversed the illustration - highlight the people in the background rather than the people in the foreground?
(Because their soul is not awakened, the incident in front of them is translucent – like a dream.)
Does this make sense to you?