Few retailers have a rich customer database to reach out their individual customers. Not many retailers are maintaining an integrated loyalty program. Even today they use the phrases ‘rewards program’ and ‘loyalty program’ interchangeably not recognizing that they are a part of a continuum. Customer segmentation is another important area that retailers have to focus on the modern retailing. Retailer must have processes across the following six segments like customer service, inventory management, marketing, relationship management, visual merchandising, people management and space management reveal ample scope for improvement and good customer loyalty