In 1994 Air-Asia was established and began its operations on 18-Nov-1996. Company experienced (MYR 40 Million) worth of debts in 2001 but now it’s recent survey shows that the Airlines generates (1.65 billion) of profit in 2012, Air-Asia offers low price ticket deals online which attract thousands of travelers in minutes as well as it is the world most low cost fares Airlines carrier. This is due to innovative pricing strategy and continuous online adverts.