Wiboonpongse, Sriboonchitta and Kuntonthong discuss how a farm housewives’ group called Chedi Mae Kreow (CMK) was established to make use of poor quality potatoes. CMK turned produce previously sold as animal feed (at bath 1–2 per kilogram) into potato chips and snacks worth baht 2–5 per kilogram. To avoid competition with the multinational food processing companies, CMK supplies mostly to schools and local retail shops. While the key success factors were described as the ability of the group to manage the business and product development, the pivotal role of the group leader (and her husband) was highlighted. Through the group leader’s social and business networks, it was possible to access support from government agencies who provided technical advice on processing, product development and marketing, and financial support, mostly in terms of production equipment and a packaging machine.