A recent drug in health care that has seen different usage segments emerge has been Botox. One distant segment is for injection in cosmetic surgery. A second usage segment is in the treatment of migraines, the results of which came about accidentally. And, a third usage segment is for decreasing underarm perspiration. Similarly, Topamax (topirimate), a pharmaceutical product approved for the treatment of epilepsy, is also used to treat migraines. In this instance, one might consider a segmentation strategy where promotional materials might be directed to the physician market for the epilepsy treatment and different materials targeted at consumers.