The information in this analysis must be more than a collection of facts. Whoever is responsible for the preparation of this material should attempt to interpret the meaning of cultural information. That is, how does the information help in understanding the effect on the market? For example, the fact that almost all the popula tions of Italy and Mexico are Catholic is an interesting statistic butnot nearly as useful as understanding the effect of Catholicism on values, beliefs, and other aspects of market behavior. Furthermore,even though both countries are predominantly Catholic, the influence of their individual and unique interpretation and practice of
Catholicism can result in important differences in market behavior.