The increase trend of globalization and advance technology in communication and transportation
enable the consumers to access and be exposed to a great variety of products and services from
other countries. Previous studies found that consumers often evaluate the products of foreign
origin differently than they do to domestic products.To be specific,
consumers in developed countries have a general preference for domestic made products over
foreign products while consumers in developing countries are more likely
to prefer foreign products than domestic ones as they believed foreign
products were more superior than domestic products in quality and using foreign products will
impress others as they were associated with high fashion or high social status.