The Italian label has also chosen actress Stacy Martin as the face of the fragrance's ad campaign photographed by Steven Meisel.
"Stacy was a very obvious choice because she already belongs to the Miu Miu family, having appeared in two of its fashion campaigns," said Caroline Javoy, group vice president of marketing for the label at Coty Inc., Miu Miu’s fragrance licensee.
"She is an uncommon talent and an uncommon beauty because at the same time she is very timeless and modern. She’s like the Miu Miu girl: She’s young, elegant and graceful, but has a bit of a dark side, which makes her very special and gives her an edge.