Similar to Burns’ (2003) investigation into world-renowned leaders, Jim Collins (2001a), a well-known author and management researcher, shared a similar orientation when he attempted to uncover what transformed a company from good to great. His research revealed that great companies had what he defined as a Level 5 Leader. His argument is based on a five-year study he and a group of 22 research associates conducted with 1,435 Fortune 500 companies. Through both qualitative and quantitative analysis they set out to answer two research questions: Can a good company become a great company, and, if so, how? Collins’ concludes that only 11 companies met the criteria of a “great company” and at the helm of these companies was a unique person with specific characteristics.