Reflexivity is a vital element of ethnography, rather than attempting to ‘stand away’ from the subject of inquiry and lay claim to any objective observation. It is far more important to acknowledge and understand one’s own ethnocentric biases and respond to these during the course of the study. As a researcher you should never step into the field ti engage in ethnography unless you are prepared to ‘ask questions, become aware of your own perspective (your assumptions) with its in-built-interests, biases, opinions, and prejudices’ (Rossman and Rallis, 1998, 26) You should question yourself as an ongoing process through out the study, acknowledging who you are and how this colours you sight, rather than attempting to deny who you are and claim clear vision. We should aware of the baggage we carry into the field, not in denial of it. However, a word of caution here, I agree with Fife that ‘a little bit of reflexivity is a good thing, a great deal of it can be very distracting at best and at its worst can turn into an exercise in self-indulgence’ (2005, 150)