• Emerging markets (such as the increase in ecotourism and wine tourism)
• Government initiatives (such as those relating to assisting problem gambling, changes to tobacco legislation preventing smoking in hospitality venues, and tourism-focused marketing initiatives)
• Environmental and social issues (such as the growth in cultural tourism and increased awareness of the pressure to reduce waste)
• Labour issues (such as changes to industrial relations legislation and the availability of skilled employees in some areas)
• Industry expansion or retraction (such as the entry into the airline industry of new airlines and the demise of others, and changes in destination preferences immediately following a significant terrorist attack or natural disaster)
• Economic issues (such as fluctuations in destination economies)
• Current and emerging technology. With the exception of those working in technology fields, it is difficult to anticipate emerging technology likely to affect all sectors of the tourism industry