Flow-line production technology did not receive widespread acclaim and application in the United Kingdom following the introduction of Henry Ford's revolutionary process in the USA in 1913. This was largely owing to the fact that UK society was then divided into a small number of 'haves', who owned most of the wealth, and a huge number of 'have nots', who could only afford the base necessities of life, plus a small number of middle class. This was unlike the USA, which was a more equal society, so the circumstances were right in the USA to expand car production in the knowledge that there was a huge middle class ready to purchase these cheaper mass-produced automobiles.