town maps, suggested shore etxcursions, video clips of some attractions, 360-degree shots of the port area where passenger land, and distance and times between ports attractions. This information, which helps the itinerary planner make decisions, was also replicated on a DVD, to provide an easy-to-use reference pack in support of direct selling and to use as a give-away atexhibitions. Websites and DVDs were product in German and English so as to appropriately target the German and US cruise markets.