Objectives must be specific. "Improved productivity" is an example of a vague objective. "Increasing the output of the afternoon shift by eight percent" is quite specific. Establish your objectives in such terms, even when the measurable is not directly affected by the work plan. For example, a project may be a replacement of a fountain in a mall courtyard. The specific objective may be a 10 percent increase in foot traffic through the courtyard. Replacement of the fountain itself, while quantifiable, does not serve as a specific that drives the reason for the project.
Specific objectives usually define a measurable. This makes it clear when a work plan is successfully achieved or when it falls short. A drawback of the MBO methodology is creation of controls that add layers of complexity reporting data to evaluate a work plan. Whenever possible, use measurables that already exist. As well as streamlining reporting, it gives an apples-to-apples comparison between data after a project is completed with data derived before the project.
Objectives must be specific. "Improved productivity" is an example of a vague objective. "Increasing the output of the afternoon shift by eight percent" is quite specific. Establish your objectives in such terms, even when the measurable is not directly affected by the work plan. For example, a project may be a replacement of a fountain in a mall courtyard. The specific objective may be a 10 percent increase in foot traffic through the courtyard. Replacement of the fountain itself, while quantifiable, does not serve as a specific that drives the reason for the project.
Specific objectives usually define a measurable. This makes it clear when a work plan is successfully achieved or when it falls short. A drawback of the MBO methodology is creation of controls that add layers of complexity reporting data to evaluate a work plan. Whenever possible, use measurables that already exist. As well as streamlining reporting, it gives an apples-to-apples comparison between data after a project is completed with data derived before the project.
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