Three overarching themes emerged: the critical importance of education; education: a multidimensional concept; and the physiotherapist–client
relationship. In this study, we found that education provides continuity by tying together the separate tasks occurring during one treatment session. Our
participants said that time is of the essence in private practice and described how they provide education seamlessly, making this type of delivery efficient.
Conclusions: Education is a highly valued aspect of practice for physiotherapists. Verbal, tactile, and visual information obtained from the client as
assessment and treatment progress is explored, expanded, and contextualized in conversation with the client. In a communicative, interactive process,
client fears, other contextual information, and physiotherapist information about procedures and techniques, exercises, and anatomy are collaboratively
interrelated.