what does this mean for my digital strategy? to measure Ao as when any issues arise with rhe d ata you can inmed which definirion or option is the corrcet one to use. the understand example you may use the actual definition of hits you wouid to evaluate server bo far more intercsted in rage wiews aid equirements, wherea unique visits fu r your website traffic analytics What are analytics? n Chapter 2 we looked at defining key performance indicators We are now looking at how we measure and report on those KPIs and the merhad of this is through ave mentioned them throughout We analytICS the book and we will now examine th in more detail. In simple temu analytics are reporting tools that allow the user view key statistics the performance of their site. These sratisties have expanded significa since 2005 and now include some advanced data sets such as real time, demographics, social media, attribution, multichannel and cross-device data Ing fles rwo forms of analytics that are server based, where the web serve e sire are read and tag based, code is added to le pages ef to allow datu where tagging taking a quick lonk atthr to be It is worth differences of each now. Server-based analytics This was the beginning of analytics and so arrivedbefore based series Server-based collects data from the log files that are kept on server and therefore show a picture of the Challenges activity on the site