Globalization discussion that emphasizes hybridity and the mosaic model of the cultural mix is based on the assumption that all actors participate in the process equally, ignoring internal hierarchy among them. Cook and Crang (1996: 133) do not completely agree with this notion of a random cultural blend and argue for the consideration of complex contextualizations behind the “staging and (re)construction of cultural difference in a globalization of diversity.” Following this argument, I want to point out that the construction of “authentic Thai food” on the world stage is embedded in complex social and economic dynamics both within the nation state and in the transnational arena.