In January 2005 the blogosphere was abuzz with claims that around
25% of all South Koreans have a blog, some US pundits lamenting a
'blog gap'. That supposedly included 90% of those in their 20s and
79% of those under 40. In fact, the figures are for basic homepages
- often little more than an email address - with the nation's service
providers, rather than blogs.
In July 2006 the Pew Internet & American Life Project estimated that
the US "blog population has grown to about 12 million American
adults", some 8% of US adult internet users. The number of US blog
readers was estimated as 57 million adults (39% of the US online
population), although few of those people read widely or read often.
David Sifry reported in April 2007 that growth in the number of blogs
created had slowed - "matured" - with other observers noting that
the percentage of active blogs are compared to the total number of
blogs tracked by Technorati was declining, down from 36.71% in
May 2006 to 20.93% in March 2007.