Culture plays an important role in the field of design, and cross-cultural design will become a key point in design evaluation in the future. Designing culture into products will become a design trend in the global market. Obviously, we need a better understanding of cross-cultural communications not only for taking part in the global market, but also for developing local design. As cross-cultural issues become important for product design in the global economy, the intersection of design and culture becomes a key issue making both local design and the global market worthy of further in-depth study. The importance of studying culture has been shown repeatedly in studies in all areas of technology design (Ho, Lin, & Liu, 1996; R. Lin, 2005).
In this global market-local design era, connections between culture and design have become increasingly evident. For design, cultural value-adding creates the core of product value. The same is true for culture, in which design is the motivation for pushing cultural development forward. Therefore, the purpose of this paper is to study how to transfer cultural features to design elements, and to design cultural products from a cross-cultural perspective as a way to reinforce their design value. The paper establishes a cross-cultural design model that can provide designers with a valuable reference for designing a successful cultural product (R. Lin,2005, 2006). The results presented herein provide an interface for examining the way designers communicate across cultures as well as the interwoven experience of design and culture in the design process.