Marine Stewardship Council (MSC) is an emerging organization and increasing its acceptance requires simple mentation of its program in developing countries and that a market-based certification program in developing countries and exposes the challenges and opportunities for fish producers. Developing countries cannot meet the MSC standards, or afford the certification process costs. MSC certification can be adopted for only a few fisheries in the world. MSC program is influenced by four factors: 1) open access, 2) lack of reliable scientific data about fish resources, 3) inability of fishermen to pay the costs incurred during the process, and 4) market features since certified products are traded among developed countries and only certain species. Every fishery has particular objectives, and due to MSC certification, is a voluntary and imperfect mechanism.