Questionnaire survey was adopted to collect the data for the study and was completely developed in
English. The questionnaire was personally administrated to the respondents. ‘Sari’ – most common Indian
women’s ethnic wear, was taken as the ‘ethnic wear’ of the study. Sari was selected for its better representation
of whole contemporary Indian dresses (Banerjee and Miller, 2003). Even though there are several classifications
of saris, the study focuses on synthetic casual and designer saris rather than silk or cotton.