Objectives of the modules:
1. Content for eCommerce
Understand what is meant by content in an E-Commerce environment, why it is so key and how we manage it at SEB for perfect in-store execution.
2. How to win with eRetailers?
Understand the fundamental challenges E-Commerce and major E-Retailers represent for SEB (based on the example of Amazon), and the main transformations we have started to operate on the key E-Com levers to better work with strategic E-Retailers.