The keystone industry is agriculture, centered on onions and carrots. Furano notably produces more carrots than anywhere else in Japan. Watermelon and the Akaniku-brand "Furano Melon" are also produced in large numbers.
Industry also includes tourism, particularly to its lavender fields and ski slopes, as well as the cultivation of grapes, including a municipally-managed winery, and dairy products such as milk and cheese. Furano Delice, made famous for being the first candy factory to put pudding in a milk bottle, is well known for its Furano Milk Pudding.