No matter what business you run, you’ll almost always come across the customer that wants things for free or that thinks every single one of your price points are too expensive. You should take this sort of feedback with a grain of salt in most instances.
However, if multiple customers have told you that they simply cannot figure out how to use Key Feature X, you may have a serious communication problem on your hands.
In an earlier post we showed you how to set up a simple, browsable and easy-to-use feedback system with a few key tools; you don’t have to follow our workflow verbatim, but definitely make sure relevant complaints are being tracked!