“There are [also] numerous other scenarios where the early market does not… get a proper start.”
“The company simply has no expertise in bringing a product to the market.” (i.e. insufficient capital,
inexperienced sales & marketing, inappropriate distribution channels & positioning, etc.)
“The company sells the visionary before it has the product.” (i.e. vaporware)
“Marketing falls prey to the crack between the technology enthusiast and the visionary by failing to discover” or
articulate the compelling benefits.