1. Search and information costs : Associated with determining whether the required good is available on the market, its price etc.
McDonald's identify service such as deliverly > 24 hours free shipping.
culture > each country has different eating culture such as spices religion.
poster > The ads are different in each country.
2. Bargain costs required to
McDonald's may be agreement with CP for buy ingredient lower price. Because McDonald's purchase of the lot. The sure amount During trading monopoly.
3. Policing and enforcement costs