Toyota shows how a culture of innovation led a company from crisis to global competitive advantage. Today the “Toyota Way” of manufacturing is copied all over the world as the model of lean manufacturing. But companies, including Toyota, shouldn't stop there. Today, environmental concerns offer companies new manufacturing risks to manage and opportunities to add value. Everyone with a hand in the manufacturing process—engineers, plant managers, line workers, and more—stands to benefit from using a green lens to uncover new ways to save costs, head off risks, raise product quality, and generate other business benefits. This chapter introduces a series of “green manufacturing” plays designed to help companies