OTHER EXAMPLES OF VISUAL ARGUMENTS ARE EASILY FOUND
USING VISUAL ARGUMENT IS BEING ABLE TO GET AN AUDIENCE TO PUT IDEAS TOGETHER USING A STEREOTYPE TO FORM AN OPINION. AN EXAMPLE OF VISUAL ARGUMENT WOULD BE THE MAGAZINE ADS IN FIELD AND STREAM MAGAZINE. A LOT OF TIMES THERE WILL BE A MATTHEWS BOWS AD WITH MICHAEL WADDELL OR BILL JORDAN HOLDING THEIR BOW WITH A HUGE BUCK THEY HAD JUST KILLED. THE IDEA OF THIS ADD IS TO GET READERS TO SUBCONSCIOUSLY THINK THAT AS SOON AS THEY BUY THAT BOW MONSTER BUCKS WILL JUST START POURING INTO THEIR WOODS. WHILE THE BOW IS TOP OF THE LINE, IN REALITY YOU WILL BE SEEING THE SAME DEER FROM YOUR STAND NO MATTER WHAT BOW YOU BRING. ANOTHER EXAMPLE OF THIS VISUAL ARGUMENT WOULD BE DALE EARNHARDT JR.’S ENDORSEMENT FOR QUAKER STATE’S QZONE MOTOR OIL. IN HIS COMMERCIALS, HE TALKS ABOUT HOW QZONE MAKES HIS CARS RUN SMOOTHER AND LAST LONGER, AND THE AD SHOWS VIDEO OF HIM DRIVING HIS RACECAR. HE MAY ACTUALLY USE QZONE IN HIS PERSONAL CARS, BUT THE HIGH PERFORMANCE ENGINE IN HIS NEXTEL CUP CAR PROBABLY REQUIRES SOME HIGH OCTANE SYNTHETIC. HE ALSO PROBABLY DOESN’T OWN ANY CARS WITH HIGH MILEAGE.