At Ford, we hold ourselves to very high standards for vehicle
safety. The fact is, vehicle safety is a critical part of our brand
promise to Go Further. We aim to give customers peace of
mind and make the world safer by developing advanced
safety technologies and making them available across a wide
range of vehicles.
We are specifically committed to:
designing and manufacturing vehicles that achieve high levels of performance in real-world
safety and in government- or nonprofit-sponsored crash tests and offer innovative safety and
driver assist technologies;
meeting or exceeding all regulatory requirements for safety;
providing information, educational programs and advanced technologies to assist in promoting
safe driving practices;
playing a leadership role in vehicle safety research and innovation; and
playing a leadership role in research and development relating to “connected vehicles.”
Ford has delivered on these commitments and remains among the global leaders in vehicle safety.
To date, for example, Ford Motor Company has earned a total of 91 “Top Safety Picks” from the
Insurance Institute for Highway Safety (IIHS) – more than any other manufacturer in the eight-year
history of that crash testing program. To earn a Top Safety Pick, a vehicle must receive a rating
of “good” in offset frontal impact, side impact, rear impact and roof strength evaluations, and offer
electronic stability control. Starting in 2013, the IIHS added a new rating of “Top Safety Pick+”. To
achieve this rating, a vehicle must receive a “good” in the above tests and a “good” or “acceptable”
in a new small overlap rigid barrier test.
See the next page for notable safety-related highlights from 2012 and early 2013.