ACCIDENTAL DISCOVERY.
Another source of new startup ideas accidental discovery involves something called serendipity, on the seeming ability to make desirable discoveries by accident. Anyone may stumble across a useful idea in the course of a day to day living. Take Neil Seter, who had lost his job as a carpenter because of a downturn in residential construction. While at a local greenhouse, he noticed an unusual fountain consisting of a monolithic slab of slate with water running over it. He thought that a lighter, more portable version might have commercial potential. For $50, he bought the necessary raw materials, and he and his brother in law began gluing pieces of slate together. From slate tubes, they designed pieces of furniture, such as side tables. Sater then bartered with a photographer to shoot a portfolio showing the prototypes. Based on the photos, they received orders from several gallery owners. Their break came when their company, Water Wonders, rented a booth at the International Gift Show in San Francisco. Over five days, they received $50,000 in orders. Water Wonders, which now sells fountains through mail-order houses and at retail chain stores and galleries nationwide, has 60 employees and annual sales of $8 million.
ACCIDENTAL DISCOVERY.
Another source of new startup ideas accidental discovery involves something called serendipity, on the seeming ability to make desirable discoveries by accident. Anyone may stumble across a useful idea in the course of a day to day living. Take Neil Seter, who had lost his job as a carpenter because of a downturn in residential construction. While at a local greenhouse, he noticed an unusual fountain consisting of a monolithic slab of slate with water running over it. He thought that a lighter, more portable version might have commercial potential. For $50, he bought the necessary raw materials, and he and his brother in law began gluing pieces of slate together. From slate tubes, they designed pieces of furniture, such as side tables. Sater then bartered with a photographer to shoot a portfolio showing the prototypes. Based on the photos, they received orders from several gallery owners. Their break came when their company, Water Wonders, rented a booth at the International Gift Show in San Francisco. Over five days, they received $50,000 in orders. Water Wonders, which now sells fountains through mail-order houses and at retail chain stores and galleries nationwide, has 60 employees and annual sales of $8 million.
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