The consumers of organic foods products in Chiang Mai province tend to be older (average age of organic buyers about 36 years old) and hold academic degrees than those not purchasing or-ganic foods. Older consumers (over 35 years old) seem to be more willing to purchase organic food products despite their premium price. Young consumers (less than 25 years old) are not willing to pay for organic food products usually as result of their lower-financial status. This pro-file is similar to results in other counties (Engel 2008; Radman 2005; Tsakiridou et al. 2008). A study in Bangkok found that typical organic buyers also held an academic degree and had higher
income. Although Chiang Mai organic consumers’ age tended to
be older than non-buyers, they were younger than consumers in Bangkok (average age of organic buyers being about 42 years old) (Roitner-Schobesberger et al., 2008). Similarly to reports in the literature (Aguirre 2007; Lea and Worsley 2005), females in Chiang Mai seem to be more likely to purchase organic food than males, though this is contrary with the study in Bangkok (Roitner-Schobesberger et al. 2008). Many of the organic buyers have children less than 18 years old living in the household. As a result, children have a large effect on the buying and decisions-making of their parents when they are buying food. This study is therefore similar to the literature (Lea and Worsley