The fact that “a growing number of websites are taking aim at the giant home-improvement rating site” suggests that second movers are responding to Angie’s List as a successful first mover. Each of the second movers offers a slightly different service to customers, trying to improve on the quality, breath, and/or depth of what Angie’s List offers. HomeAdvisor.com, for example, differs from the first mover through its exclusive focus on home projects. Houzz.com provides users with an archive of home improvement and design images as well as access to an extensive list of articles concerned with decorating and remodeling. Of course, Angie’s List is responding to the challenge of second movers through several actions including an effort to improve the method through which members seek bids from professional providers.