The company hopes to duplicate the success it’s had with November 11th Single’s Day, which has become one of Tmall’s most successful shopping days of the year. Even if the 9.9 International Global Wine and Spirits Festival Day only achieves a fraction of the Single’s Day’s success, it would still be a big boost to an industry that desperately needs it. While wine imports are slowly climbing back up, the market is less robust and the margins much thinner compared to five years ago.