Abstract:
The objectives of this study were 1)to identify of the pottery design from the Noi Rever’s kiln at
Singburi province; 2) to examine the opportunity for making use of it for Singburi OTOP product’s
label and packing; 3) to survey the opinions of the consumers on the design products. The
population and sampling group in this study included 400 people in Singburi and tourists to give
their opinions on the packaging design. Other informants included 7chili paste OTOP producers, 3
specialists in the field of product design, and 3 specialists in the field of marketing. The data were
collected through focus group and closed-ended and opened-ended questionnaires to evaluate the
appropriateness of the product design. The information was used to make the prototype of the
packaging design. The data analysis was done by basic research statistics and content analysis
methods. The results showed that the history and identity of the pottery such as shape, patterns
and colors of a traditional 4-handle jar can be used to design the packaging of chili paste OTOP of
Singburi. The proper packages for the chili paste included glass and plastic bottles attached with
the design labels. The consumers reported their opinions on the packaging as follows: the functions
of the package were to protect the product inside and easy for transportation. The packaging and
its label should clearly give the information of the inside product. Other aspects were values,
identity, and good appearance. The results showed that the target group reported their opinions on
those aspects at high leve