SUSTAINABLE MANAGEMENT TECHNIQUES
While more conventional forms of tourism modify the surrounding environment to suit the specific needs of their clients, ecotourists do not expect or even desire substantial modifications of the natural environment. Rather than measuring the quality of the tour by conventional standards such as predictability and uniformity of experience, ‘ecotourism’s success is based on the unexpected’ (Williams, 1990: 84). Ecotourism provides the tourist with opportunities to discover and actively participate and interact with the surrounding environment, encouraging the tourist to assume a pro-active role in creating their own tourism experience.