More than ever before, Facebook is thinking mobile. After Paper and Slingshot, the company is expanding its repertoire with Mentions, a new iOS app geared towards celebrities and public figures.
Built by Facebook Creative Labs, it’s designed to help actors, athletes, musicians and other so-called “influencers” to contribute and engage on its platform. While it looks similar to the normal Facebook app on the surface – with a vertical feed and navigation bar at the bottom – a closer look reveals a refined and reworked experience for the iPhone.