From the pioneering example of William Morris and the writings of John Ruskin, to a new generation of architects, artists, designers and patrons, the movement champion a unity of the arts and was broadly defined by the common aims of social and industrial reform, the revival of handicrafts, a return to the simple life, and the improvement of art for everyday life. It was the first major art movement to focus on the decorative arts but it flung its net much wider, drawing architecture, garden design, photography and graphics into its orbit and changing the way we think about design