The packaging is an easy to use container, making it easier to store both on the shelf and at home.
Easy to handle, easy to open and is a light weight product.
Packaging is reusable.
Purpose is to store the product and easy to use for the consumer.
Packaging is plastic and long lasting – not recyclable.
Shows brand, product, purpose and size.
Because of it’s distinctive ‘red’ colouring, is well mown amongst consumers.
Product is not very informative, in fact it is stored in different areas of the department store making it difficult to compare to similar products (hand cream, lip balm, baby rash cream).
In summary: The chosen packaging is usable, simple and well known amongst consumers. The original packaging is how the product stays, making it long lasting and stores the product well. The product is hard to use, as the product does not allow for ‘portion size’ distribution.