Advertisers are working out a way to use the Internat with teens:they want to use internet marketing to meet the needs of young consumers.
Digital teens:
-need speed in information flow
-look at images and information at the same time
-enjoy hyper-linking
-get bored following step-by-step processes
-network simultanously with many people
-don't want loads of information
-prefer instant pleasure and instant reward
-filter out any information that is not necessary or fun.