1. Transmedia storytelling represents a process where integral elements of a fiction get
dispersed systematically across multiple delivery channels for the purpose of creating a
unified and coordinated entertainment experience. Ideally, each medium makes it own
unique contribution to the unfolding of the story. So, for example, in The Matrix
franchise, key bits of information are conveyed through three live action films, a series of
animated shorts, two collections of comic book stories, and several video games. There is
no one single source or ur-text where one can turn to gain all of the information needed to
comprehend the Matrix universe.